Part 1:
Building Benefits That Attract Real Talent
August 11 at 12:00 PM EST.
Let’s get strategic about why your benefits package may be the most important tool you’re underusing in your hiring and retention game. In Part 1, Eva Dupont of Infiniti HR breaks down how HR infrastructure can help small business owners like you plan, implement, and legally administer meaningful, scalable benefits packages. You’ll learn what real value looks like in benefits today — from healthcare and PTO to education stipends, wellness perks, and more.
Nikki Le will introduce the “Benefits Wallet” concept — a modern approach to designing a flexible and dynamic system that empowers owners to lead with purpose and attract next-level talent. Whether you're in growth mode or tightening up your internal systems, this session will show you how HR strategy + leadership alignment = long-term retention.
Part 2:
Scaling Smart with Tax-Savvy Benefits
August 11 at 2:00 PM EST.
In Part 2, we dive deeper into the financial backbone of your benefits package. CPA April McDaniel of Kopsa Otte will share what every salon, spa, and beauty business owner must know about the tax implications of offering different types of benefits — from core essentials to bonus perks. You’ll get clarity on which benefits are considered taxable, deductible, or exempt, and how to structure your offerings in a way that protects your business and benefits your people.
Nikki will take it one step further with a strategy session on customizing and scaling your benefits package as your team grows. Learn how to create tiered, high-impact perks that retain your top talent and reward performance, loyalty, and leadership growth — all while staying compliant and financially smart.
💡 What You’ll Learn:
- How to turn your benefits package into a powerful hiring and retention tool
- The essentials of building legally sound, scalable benefits with HR support
- Fresh, flexible ideas like the “Benefits Wallet” to attract next-level talent
- Which benefits are tax-deductible, taxable, or exempt — and why it matters
- How to design tiered perks that grow with your team and reward leadership
- Proven strategies to align HR, leadership, and finance for long-term retention
Nikki Le
Internal Benefits Strategist & HR Consultant
April McDaniel
CPA with Kopsa Otte
Eva Dupont
HR Specialist and Benefits Admin Specialist